How to carry on the family name.

Gold Lion in Cannes in the category Press.
Anti Female Foeticide is a big social problem in India. Every year 1.1 million unborn baby girls die before they are born.
Ad is from AADHAR. Agency: Contract India, Mumbai.

*The Young Lions competition (formerly known as the Young Creatives competition) is open to advertising professionals up to 28 years old. The participating teams, comprising an art director and copywriter, are selected through a pre-selection process in their own country, with the winners attending Cannes.